Creation of a new logo and brand application style for specialist service engineers for the plastics and packaging industry
The client was keen for us to create an overall tone of voice for Protech that reflected technical and engineering qualities. The final logo, which is derived from the inner workings of a typical injection moulding machine, was married with a visually coordinated series of icons to relate to core business sectors and unique Protech name lettering. All of the support imagery used is enhanced with a visual treatment to reinforce the automation.
We have worked closely with the client to apply the brand to a range of assets including website, stationery, workwear and signage.
‘Scape impressed. They demonstrated a clear working process and kept me informed and updated throughout. Such was the quality and appropriateness of their proposed logo and branding concepts we could’ve adopted any of them.’
J. Ward, Protech Automation