Creation of a new identity and brand application style for Golfpix – set up by a golf club professional and using their knowlegde and expertise to promote and retail, through an online transactional web site, only the best of the best golfing products available on the market. Based on this premise our client wanted us to create a dynamic Golfpix visual statement that didn’t look like a typical online golf store and that would communicate with a younger golfing audience – 20 to 35 years olds. As well as from creating a strong visual style for all still product images we felt that the use of bold and stylised animation sequences would enagage well with this audience. Above is a short looping sequence created for the web site.

Social Media animation sequence templates
Our client was keen to use this animation style across social media to promote specific products. To help ensure a streamlined creation and delivery process for these short, designed to loop, promotional sequences we developed a dynamic, onbrand master animation template that allowed us to produce a range of product specific animation sequences in a matter of minutes. Play the animation sequence below to view one of these template sequences.