New identity – Phoenix Optical Technologies Ltd
Creation of a new identity and visual application style for Phoenix Optical Technologies Ltd (POTL), precision optics specialists. The new identity was derived by creating a stylised graphic representation of Phoenix’s head and wings to create an all encompassing and strong circular icon that could be reproduced at both a large and small scale. The colours used represent the intense heat tones from the companies furnaces, used to mould and create the raw optical glass products. We have also created an identity and visual application style for Armourdillo – POTL’s chemically strengthened tough glass product – click here for more details.