Brand refresh for Leicestershire, Leicester and Rutland Headway
Using the established brand colour palette, Leicestershire, Leicester and Rutland Headway apporached us to refresh their identity and brand styling to more closely reflect that the wide range of support offered by the charity. With careful and considered visual exploration we created an new Headway icon to symbolise ‘coming together for help’ – together we can accomplish and inspire something new, with the benefit of full and continuous support.
The identity has been applied across a wide range of marketing and promotional material including pin badges, website, information leaflets, social media and pull up banners.
‘Scape assisted with our charity re-brand earlier this year and we cannot fault them. They came back to us with a series of excellent options after giving them a rough idea of our support and services. The outcome is a strong, defined brand which reflects exactly what we do. They are extremely efficient and nothing was too much trouble. They developed a range of products for us including a new logo, website animation, new leaflets as well as graphics to use across our social media. Thank you from all of us at Headway Leicester!’
