Smooth identity and visual application style for a luxury beauty treatment salon
With the advancement in laser hair removal technologies making the customer experience more relaxing and less clinical, we deliberately created an identity and visual application style which portrays a more natural, luxurious and spa like mood, by adopting stylised dandelion seed icons combined with very clean and rounded form typography, and a tight core colour palette of gold and teal.
For launch the new brand was applied to a wide range of branded assets including website, clinic signage, print and social media advertising, flyers and posters. At key times throughout the year we created bespoke promotional campaigns visual linked to the core Calveo brand styling.
Why Calveo? It’s latin for ‘to be hairless’.
‘Scape creative are a one stop centre of graphic design excellence with a second to none level of professionalism, quality, attention to detail and customer service that exceeds expectation. Offering a complete package from branding, logos, business cards, signs, web design, social media and more – nothing but high end services and support, at incredibly competitive rates. When starting a business or trying to improve one, a key ingredient to success is definitely having a Scape Creative in your corner.’
C. Price, Calveo co-founder