Working closely with our strategic partner VI360 we have created and delivered a new visual strategy for Shell Hydrogen Holland 1 – a soon to be built, large scale, green hydrogen refining facility based in the port of Rotterdam.
While ensuring we fit within all current Shell Global and Shell Hydrogen Retail brand guidelines, this amazing new facility required its own visual identity. We focused on utilising the natural colour tones within the Shell colour palette and created a repeating ‘H1 graphic pattern’ as a strong identifying graphic device that works both on its own and interacting with appropriate, renewable energy and natural themed imagery.
The final deliverables included a Visual Identity Guidelines Toolkit, a master PowerPoint template, icons and the creation and delivery of a series of stylised infographic visuals.
On a personal note, we feel that Hydrogen as a fuel and energy source is the future, as a result we were very excited to be involved in this project and we are extremely proud of the outcome.