The Firechief Global website has recently had a refresh. We worked closely with the client and web development team to create a more intuitive customer journey and access points to their vast array of fire safety related products. We created defined top level categories based on key audience types with the use of bold colour, imagery stying and messaging, with the addition of sub-level categories which were identifiable with category specific imagery and icons.

The bold new look with its use of a strong angled graphic device has been derived from the creation and inclusion of a hashed line warning strip, which is currently being rolled out across all Firechief’s core marketing and promotional activity.

View the website: Firechief Global