As 2024 came to a close, we always take some time to reflect on the 12 months just gone and look to the year ahead, and as part of this we like to send something out to clients old and new. We had an idea to send out something a little different this year, so we have sent out in to the world Christmas tree seeds for clients to nurture and cultivate. We always try to send something that keeps us in people’s minds and our aim is to, in some way, make people smile. With the overload of digital communication, mailers can engage with your audience in a way that onscreen promotions often don’t.
Sending out mailed promotions can be an effective strategy for several reasons:
Tangible and Personal: Unlike digital ads that can get lost in inboxes or social media feeds, physical mail has a tactile presence. People tend to pay more attention to something they can hold in their hands. Personalised direct mail, like handwritten notes or custom designs, can make a big impact.
Higher Engagement: Studies have shown that direct mail typically gets higher engagement rates compared to email. People are more likely to open a piece of mail than to click on an email, especially with good targeting and compelling offers.
Longevity: A physical piece of mail has staying power. People can pin it to a bulletin board, leave it on their desk, or put it in a drawer for later reference. Digital ads, by contrast, disappear with a click.
Targeting Specific Audiences: You can get very specific with your mailing list, whether by location, demographics, or purchasing behaviour. This level of precision can lead to more relevant offers reaching the right people.
Brand Trust: A well-designed and high-quality piece of mail can help build brand credibility. It signals to the recipient that your business is established and serious, which is harder to convey through digital channels.
Trackable ROI: With unique codes, offers, or QR codes, you can track how effective your mailed promotions are, and adjust future campaigns accordingly.
If you think a promo could benefit your business get in touch with us today.