A brand to help encourage physical activity for pre and post natal mothers
This fabulous initiative required an engaging brand to encourage mums to join and get active. This programme needed to visually align with the parent brand, Active Together. As a result, certain aspects of the brief were set including font and colour use. We were however, given free reign to develop a wide range of logo concepts. The final identity adopted by the client creates a very strong and defined statement, which translates well across the wide range of on and off screen branded assets. This project was a joy to work on and ultimately we think it shows.
