Driving progress, enhancing lives: Research on the move
As part of a wider ‘NHS Research in the community’ initiative, we worked closely with the NHS MPFT research team to create and develop a strong and memorable visual application style for the branding of two bespokely built research vehicles – Betsy and Basil. We were tasked with developing a visual style that would appeal to a very wide demographic, with graphics that could be wrapped around the vehicle’s entire external space, which included large fold-out panels when set-up in research mode.
Working within NHS MPFT’s visual styling we initially created a range of concepts which, though public engagement focus groups, were whittled down to a final design solution. As the vehicles were being bespokely designed and built to NHS MPFT’s requirements, we liased closely with the vehicle manufacturers to ensure our design could be applied with maximum impact. NHS MPFT are delighted with the final result. The mobile clinic is now on the road and already gathering research.
Click here to visit the NHS MPFT Research Bus landing page
Talking Therapies advertising campaign
Talking Therapies is an NHS nation wide campaign promoted at a local level. With the aim to encourage any member of the public who feels they are struggling with anxiety or depression to get immediate and easy access to help. What a fabulous inititiave. We felt that adopting an illustrative style would allow us to create a more stylised approach to help convey the initial online discussions, and to portray this sensitive subject matter to a wide demographic. The final campaign has been delivered on and off screen on public transport, bus shelters, telephone kiosks, supermarket digital screens and social media.
In-house templates and branded collateral
The Trust apporached us to create, produce and deliver a range of common use NHS MPFT editable branded templates. Using MS Word and PowerPoint we supplied a range of east to use, content updateable templates that included posters, flyers, leaflets and reports.
Brilliant You Awards
To celebrate the hardwork and achievements of all NHS MPFT staff, once a year the trust hosts a gala dinner and awards night. While adhering to the core NHS MPFT visual styling they required us to create an identity that embodies success and pride.
MPFT PEP Talk
Internally the Trust makes sure staff are kept informed on all news and achievements from within the organisation. An integral part of that is the production of their monthly digital newsletter, PEP Talk. We were asked to create a new flexible visual styling for this onscreen publication, which the internal communications team could use to create ongoing branded issues.
