Working closely with our strategic partner VI360 we initially established an appropriate visual strategy and style for the newly named Energy Transition Campus Amsterdam (ETCA), Powered by Shell. The new visual style adopted adhered to, and built upon, Shell’s latest Powering Progress brand styling.

The culmination of this new ETCA styling was the creation of a Visual Identity Guidelines Toolkit. The toolkit is an incredibly useful and important guide – to assist with the application of the new ETCA visual styling across printed and digital collateral.

We’ve also delivered a suite of branded assets including a master PowerPoint template, printed banners, external vinyl display, flags and a launch event animated sequence.