Brand development and social media marketing support for an independent business passionate about providing excellent service and high quality flooring products
Working very closely with the lovely Barefoot Flooring (BF) owners we initially refined their existing logo and introduced a new colour palette and main font styling to help reflect the status of the service and products they offer. We then created, built and launched a new website to act as an introduction to BF and to principally encourage their audience to visit their showroom, which showcases thousands of flooring samples ranging from carpet, to luxury vinyl tiles, to ceramics and engineered wood. Their sale conversion rate once new customers visit their showroom is impressively high.
We have also applied the new branding style to external and internal signage and display, promotional signage, advertising, email and social media marketing to create a strong, memorable and coordinated BF branded customer journey, both on and off screen.
Social Media animation sequence templates
All the statistics show that using quality moving media sequences on social media engages much more effectively with your audience. We have created a short ‘animation template’ for BF. This template approach allows us to create and deliver ongoing, BF branded promotional animation sequences, using a combination of branding, messaging, imagery and moving footage, in a matter of minutes.
www.facebook.com/barefootoakham
‘The Scape team have taken the time to get to know us and our business, which has meant that they have designed a website, social media campaign and supporting graphics that reflects us, our ethos and what we do. I don’t think you’d get a more personal approach anywhere else. The Scape team’s knowledge, expertise, creativeness, and insights have helped us to grow and shape our business over the years and their help and advice along the way has been invaluable.
Lisa, Barefoot Flooring
