Brand implementation strategy

Inline with the awarding of a new Brand Finance (BF) coat of arms from the royal college of arms, we have worked very closely with our client to update and refine our existing BF brand guidelines to allow for use of both the full and our simplified coat of arms across all core brand touchpoints.

Brand Finance Report Template

Creation and delivery of a master BF Report template to allow our client to internally produce the wide range of sector and country specific league table reports they produce each year.

Brand Finance sub-brand strategy

Working closely with our client we have created and implemented a guideline strategy for the creation and implementation of all Brand Finance (BF) sub-brands. The first of which to be launched is Brand Dialogue. This and all future BF sub-brand identities will be created using the rules defined, which visually and structurally balance with the core BF brand guidelines.