Sub-brand creation and implementation strategy
Creation and production of the IDentity internal and external marketing and promotional campaign for the largest UK salon owners. The campaign was applied to an extremely wide range of products including in-salon posters and printed promotions, stylists step-by-step educational book, campaign movie and additional IDLIVE regional promotional campaigns.

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Sub-brand creation and implementation strategy
Development of the original IDentity strategy to create the ID2 internal and external marketing and promotional campaign. The campaign was applied to a wide range of products including salon posters, leaflets, stylists step-by-step educational book and trade specific promotional campaign.

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