CORPORATE CAPABILITY MOVIE
Using a combination of on-site moving footage and graphic content we have created this moving sequence to showcase Pollard Boxes comprehensive in-house capability.
Brand development and implementation strategy
Refinement of their existing identity and creation of a new brand application strategy applied to a wide range of core brand carriers including – stationery, corporate brochure, sector specific literature, website, flexible modular exhibition system, signage, advertising, social media, branded merchandise and corporate capability movie.
Creation and implementation of the sub-brand strategy ‘Perfect Blend’ to allow Pollard Boxes to specifically target and promote their capability to the high end whisky packaging market. The Perfect Blend strategy has been delivered using social media, eNewsletters, printed literature and exhibition display.