Brand strategy – Health and Social Care Awards
Creation of a strong visual statement to enhance the collaborative and celebratory sentiments of the most presitious yearly peer-to-peer health and social care awards programme. The 3D logo was devised by combining 14 coloured ribbons linked to the core award categories. The visual strategy was applied to a wide range of regional and national promotional and marketing products including website, bespoke awards, event promotions and programmes and award certificates.
Brand strategy – NHS Live
Rebrand and visual application strategy for the established event specific and online community – where likeminded teams and individuals can attend high profile events and, communicate and share ideas.
Brand strategy – ThinkGlucose
A self contained promotional, awareness and guidance toolkit to make frontline NHS staff fully aware of the implications of diagnosing and dealing with with patients with diabetes.
Brand strategy – Thinking Differently
A visual and stimulating guide containing innovative tools and techniques to help NHS management and leaders to think more creatively with regard to how to tackle core and common problems and issues inherent within their practices and systems. The product has been translated into 5 languages and has been adopted by healthcare communities in Canada, Australia and New Zealand.
Brand strategy – Productive series box sets
To provide guidance and support to enable key NHS sectors to operate and function more efficiently and productively in order to release more time to care for patients. Created and produced to date – Productive Mental Health Ward, Community Hospital, Leader, Operating Theatre, Community Services and General Practice.